A|X Armani Exchange was launched in 1991 in the U.S. It retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand.

A|X Armani Exchange products are available exclusively in 270 stores in 31 countries and on the brand's website. The line was a pioneer in online communication and retailing, launching its armaniexchange.com site in 1995 and adding online sales in 1997.

To accelerate the development of the nascent line, Giorgio Armani co-established the joint venture company Presidio Holdings Ltd in 2005 alongside Como Holdings, the company owned by the Singaporean tycoon Ong Beng Seng that, since 1994, has held the production and distribution license for A/X Armani Exchange in the United States, Canada, Central and South America and Asia-Pacific. By 2006, A|X Armani Exchange launched a sunglasses line under license with Safilo.

Initially, the company held 25% of Presidio Holdings, with the remaining 75% being in the hands of Como Holdings. In 2008, Giorgio Armani acquired an additional 25% stake. In 2014, it acquired the remaining 50% "ensuring full ownership of the brand, which has 270 stores and over 3,000 employees", the company said in a statement.

In 2008, A|X Armani Exchange redesigned its logo. As part of a relaunch and repositioning plan initiated in 2014, the collection was gradually introduced in Europe, too.

Source: Wikipedia

Armani Exchange Cardigan

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